AI-powered growth for local businesses

Your entire
growth department.
On autopilot.

Scalr replaces your marketing team with an AI-powered system that runs paid ads, captures leads, books appointments, and builds your reputation — 24/7.

See how it works →

Or start with a free 14-day pilot — no setup fee, no commitment.

AI-Powered Ads Lead Generation Automated Booking Review Management Daily Reporting Competitor Analysis Landing Pages Funnel Optimisation Creative Scoring AI-Powered Ads Lead Generation Automated Booking Review Management Daily Reporting Competitor Analysis Landing Pages Funnel Optimisation Creative Scoring

The problem

Local businesses are leaving money on the table.

Agencies charge a fortune and disappear. DIY ads burn budget. Leads fall through the cracks. Scalr fixes all of it — automatically.

63%
of ad spend is wasted without proper targeting
5min
is how fast a lead goes cold without follow-up
80%
of leads never get a second follow-up attempt
3×
more bookings with automated appointment setting
💸

Ad spend with no ROI

Boosted posts and random campaigns burning budget with no strategy, no tracking, no results.

📞

Leads going cold

Someone fills out your form. Nobody calls back in time. They go with a competitor who was faster.

🏢

Agencies that ghost you

You pay $3,000/month and get a monthly call and a PDF. No transparency, no urgency, no results.

Reviews left on the table

Happy customers don't leave reviews unless you ask. Unhappy ones do. Your reputation suffers silently.

How it works

From signed to running in 48 hours.

Every step is handled by us. You fill in a form, get on a 30-minute call, and watch bookings start appearing in your calendar. That's your only job.

No tech knowledge needed Done-for-you setup Live ads in 48 hours
01
Day 1 · 30 minutes your time

Discovery call — we map everything

We get on a focused 30-minute call and learn your business inside out: your service area, ideal customer, what's been tried before, and what a great month looks like for you. You don't need to prepare anything — we ask, you answer. While we're talking, our AI is already scraping your Google Business page and pulling competitor ads in your area.

Business & service audit Target customer profiling Competitor landscape pulled automatically Goal & budget alignment Full client brief generated before the call ends
02
Days 1–2 · zero input from you

Full system build — ads, page, funnel, automations

Our AI agents build everything in parallel. Ad copy is written across three angles. Video and image creatives are produced and scored against our pre-launch framework. Your landing page goes live. Your booking funnel connects to your calendar. Your SMS follow-up sequences are configured. Nothing launches until every creative scores above our quality threshold.

3 ad angles written + hook-tested Video + image creatives produced via AI Every creative scored /100 before launch Dedicated landing page built Booking calendar connected SMS + email follow-up configured
03
Day 2–3 · one approval, then hands off

You approve once — we launch everything

We send you a brief summary of the ads and landing page. One message back and everything goes live on Meta. No logins, no ad accounts to navigate, no settings to touch. We handle the publish, configure the pixel, build the retargeting audiences, and confirm everything is tracking correctly before a dollar is spent.

Creative preview sent to you One approval — that's it Meta campaign goes live Pixel + conversion tracking confirmed active Retargeting audiences built from day one
04
Ongoing · every morning

Leads flow in — your system closes them automatically

Someone sees your ad, clicks, lands on your page, fills a short form, and books directly into your calendar — all while you're on a job. Leads who don't book immediately get an automated SMS within 5 minutes. You wake up every morning to a plain-English daily digest: spend, leads, cost per lead, bookings. No dashboards to check, no data to pull.

Leads land + self-book into your calendar 5-min SMS follow-up for non-bookers 24hr + 1hr appointment reminders automated Daily morning digest to your inbox AI optimises campaign daily based on data Fresh creatives every 2 weeks
05
Post-job · automated

Jobs complete — reviews build your reputation on autopilot

After every completed job, the system sends a review request by SMS. Four or five stars gets redirected straight to your Google page — one tap and they're posting publicly. One to three stars goes to a private feedback form so you can address it before it ever reaches Google. Over time, your local ranking climbs and your ads convert better because the social proof is there before anyone clicks.

Job-complete trigger fires automatically 4–5★ → Google review page 1–3★ → private form → your email Bad reviews handled before they go public Google ranking improves over time
48hr
From call to live campaigns
24/7
AI agents running your growth
5min
Lead follow-up response time
0hr
Of your time managing it

The Scalr system

Not an agency.
A growth department.

Every Scalr client gets a dedicated stack of AI agents — each one a specialist. Researcher. Copywriter. Creative director. Media buyer. Account manager. Running 24/7, reporting daily, optimising constantly. You get the output of a full team at a fraction of the cost.

🔍

Competitor intelligence agent

Before a single dollar is spent, this agent knows exactly what your competitors are running — which hooks they're using, how long ads have been live (a strong proxy for profitability), and which angles are already saturated in your market. It builds your strategy brief automatically and refreshes it continuously.

Always running
Facebook Ad Library scraper
Pulls every active ad from competitors in your service category and area. Ads running 30+ days are flagged as profitable — those are your inspiration.
Profitability signal analysis
Scores competitor ads on hook type, CTA format, and creative style. Identifies the exact patterns working right now in your local market.
Google Business ingestion
Reads your Google listing — reviews, services, photos, rating — and extracts your strongest USPs automatically into your strategy brief.
Auto strategy brief
Combines competitor data and your business profile into a structured brief that feeds directly into the copywriter and creative agents.
✍️

Ad copywriter agent

Writes scroll-stopping ad copy built specifically for local service businesses. Uses your brief, your competitor analysis, and proven local-market frameworks to produce hooks, body copy, and CTAs across three distinct angles — then passes everything to the scoring agent before anything goes live.

AI-powered
Three-angle approach
Every campaign launches with a pain-point angle, a social proof angle, and an offer-led angle — so you're A/B testing from day one with real variety.
Local market language
Copy references your suburb, your service type, and local pain points. "Sydney homeowners" hits differently than generic national copy.
Hook variations
Produces 5+ hook variations per angle. The scoring agent selects the strongest before anything gets handed to the creative director.
Landing page copy
Writes your full landing page — headline, subheadline, benefit stack, social proof section, and CTA — matched to the ad it's paired with.
🎬

Creative director agent

Takes the approved copy and brief and produces the actual ad creative — video and image formats — using AI production tools. Fast, on-brand, and built for Meta placements. New creatives every two weeks to beat ad fatigue and keep CPL sharp over time.

AI-powered
AI video production
Produces short-form video ads via Higgsfield — motion, captions, and hook-first structure built for mobile feeds and Meta's algorithm.
Image ad creation
Generates static and carousel image ads via Bloom — high-contrast, on-brand, and optimised for Meta's creative auction.
Format optimisation
Every creative is sized and formatted for each Meta placement — feed, stories, and reels — automatically. No manual resizing.
Biweekly creative refresh
New creatives every two weeks based on what's performing. Underperforming angles get cut. New ones get tested. CPL stays healthy.

Pre-launch scoring agent

Every creative goes through a scoring framework before it ever gets published. Scored out of 100 across five dimensions. Anything below the threshold doesn't launch — it goes back for revision. This is what separates profitable campaigns from wasted spend.

Quality gate
Hook strength — /25
Does the first 3 seconds or headline stop the scroll? Scored on pattern interrupt, specificity, and relevance to the target customer.
CTA clarity — /20
Is there one clear action? Is it benefit-framed? Does it create urgency without being gimmicky? Vague CTAs get flagged and rewritten.
Social proof presence — /20
Does the ad reference reviews, results, years of experience, or customer count? Proof is the fastest trust-builder in local ads.
Competitor differentiation — /20
Does this stand out from what competitors are running? Checked against the live swipe file. Same-as-everyone ads get rejected.
Visual quality + compliance — /15
Contrast, legibility, mobile rendering, brand consistency. Also scans for Meta policy violations — especially critical for health-adjacent services.
📅

Appointment engine

The funnel that turns ad clicks into booked jobs — fully automated. Leads land on your dedicated page, fill a short form, and book directly into your calendar while intent is at its peak. Leads who don't book immediately are followed up within 5 minutes automatically.

Automated
Dedicated landing page
Built to match the ad exactly — same offer, same language, same energy. No navigation menu. One CTA. Mobile-first. Loads fast.
Short-form lead capture
4–5 fields max: name, phone, suburb, one qualifier. Every extra field drops conversion rate — we keep it ruthlessly short.
Instant calendar booking
Thank-you page shows your live booking calendar immediately after form submit. They book themselves while intent is hot — no callback needed.
5-minute SMS follow-up
Leads who fill the form but don't book get an automated SMS within 5 minutes. Human feel, zero effort from you.
No-show re-engagement
Didn't show? A re-book sequence fires automatically. Leads aren't discarded — they stay warm in your CRM until they convert.

Review manager

After every completed job, an automated SMS goes out prompting a star rating. Four or five stars gets redirected to your Google review page. One to three stars goes to a private feedback form so you can address it before it ever reaches Google. Your reputation compounds quietly in the background.

Reputation
Job-complete trigger
Review request fires automatically when a job is marked complete. No manual action required from you or your team — ever.
Star rating gate
4–5★ → redirected straight to your Google review link. 1–3★ → private feedback form. Negative reviews never reach Google unprompted.
Private feedback handling
Low ratings come to your inbox with the customer's details. You respond, resolve it, and optionally invite them to re-rate once it's fixed.
Google ranking compound effect
More 5-star reviews improve your local Google ranking over time — which means your ads are more trusted before people even click.
📊

Reporting agents

Two agents keep you in the loop without drowning you in data. A daily digest lands in your inbox every morning — concise, plain-English, actionable. A monthly report goes deeper with a full breakdown, what we learned, and what changes next month.

Daily + monthly
Daily morning digest
Yesterday's spend, leads generated, cost per lead, CTR, and booking rate. Delivered before 8am. Flags anything that needs attention.
Live performance dashboard
Your own Scalr dashboard shows real-time campaign performance, creative scores, lead pipeline, and review count — accessible anytime.
Monthly performance report
Full month breakdown — total spend, leads, bookings, revenue attributed, top performing creatives, and what's changing next month.
Monthly strategy call
30-minute call to walk through the report together, review the creative plan, and adjust based on what you're seeing on your end.
7 AI agentsRunning in parallel for every client
Zero managementFrom you — ever
Daily reportingBefore 8am every morning
Biweekly creativesFresh ads, always testing

Pricing

One team. One price.
Full system.

Less than one junior marketing hire. More output than a full traditional agency. Try it free for 14 days before committing to anything — no credit card, no lock-in.

Pilot

See real results before you spend a cent on a retainer.

$0

14 days · no credit card · no obligation

  • Full system build included
  • Live Meta ads campaign
  • Dedicated landing page built
  • Booking funnel connected
  • Daily performance reports
  • No obligation to continue

Compare the cost

What $2,500/month gets you elsewhere — vs Scalr.

Junior marketing hirePart-time, no tools
$3,500/mo
Traditional agencyAds only, slow, monthly PDF
$3–5k/mo
Freelancer stackCopywriter + designer + buyer
$5–8k/mo
Scalr full retainerFull system + all agents
$2,500/mo
What you get Traditional agency Freelancers Scalr
Competitor ad analysisSometimesRarelyAlways, automated
Pre-launch creative scoringNoNoEvery creative, /100
Landing page includedExtra costSeparate hireIncluded, per client
Automated booking funnelNot their jobNot their jobBuilt in
Lead follow-up automationNoNo5-min SMS, always
Daily performance reportingMonthly PDFOn requestEvery morning
Review managementNoNoStar-gated, automated
New creatives frequencyMonthly if luckyWhen you askEvery 2 weeks
Lock-in contract6–12 months typicalProject-basedNone. Cancel anytime.

Ready to scale?

Let us prove it
before you pay.

Book a 30-minute discovery call. We'll map out exactly what your growth system looks like — and if it's a fit, we'll kick off your free 14-day pilot.

No setup fee on pilot Live ads in 48 hours Cancel anytime No lock-in contracts